SRG Holding, a leading family-owned holding company in the Emirate, was established in 1958 by Abdulsalam AlRafi to trade agricultural products like tea, sugar, and rice in the AlRas Deira souq. Since then, the company has expanded its operations to include real estate investments, wholesale trading, and property development and management.

SRG Holding is responsible for the construction and management of some of the city’s most recognizable structures, including the Marina Heights Tower, Sheraton Grand Hotel Dubai, AlSalam Hotel Suites, Burj Al Salam, and AlSalam Grand Hotel & Hotel Apartments. Together with project development, facilities management, leasing and sales services, the organization engages in business throughout the whole real estate value chain.

The company’s hospitality business collaborates with prestigious hotel chains, such as Sheraton Hotels & Resorts, which is owned by Marriott. The group also makes investments in private equity and real estate in foreign markets.

The trade financing division of Old dubai SRG Holding supports local wholesalers that supply goods to regional markets in the areas of food, commodities, electronics, and appliances by offering wholesale trading services.

The firm is still founded on the principles of honesty, integrity, and long-term collaboration today, and is headed by the second generation of the Abdulsalam AlRafi family—qualities that have fueled the business’ expansion for more than 50 years.