MAG Lifestyle Development is a subsidiary of Moafaq Ahmad Al Gaddah (MAG) Group, a leading real estate, engineering, industrial, commercial, freight services and hospitality corporation. Based in Abu Dhabi, MAG Group has been active in the Middle East since 1978. MAG Lifestyle Development, in turn, is engaged in the development of various types of housing in Dubai, from affordable innovative offerings to high-end properties.

Mohammed Nimer is the CEO of MAG Group, and Talal M. Al Gaddah is the executive director of MAG Lifestyle Development.