Dubai Properties started out as Estithmaar Realty in 2002, and at the time the purpose of the company was to manage world-class real estate and business assets. Dubai Properties was founded as part of the unified Jumeirah Beach Residence (JBR) project, which is recognized as the largest single-phase residential project in the world.

In 2005, Dubai Properties was transformed into a structural division of Dubai Holding, which was founded in 2004. The holding operates in 13 countries all over the world and has assets totaling AED 130B (USD 35.5B). By managing key projects in Dubai, the company pursues the goal of transforming the socio-economic landscape of Dubai and integrating into the global economy.